I'm Sharon Drew Morgen. As a sales person for 30 years, I used to be confounded when buyers didn't do what was so obvious to me - buy, when I had the right product for their need. When I became an entrepreneur, I realized the problem: no matter what my need was, I had to consider my people, policies, initiatives, investors, - like all groups, I had a very unique set of internal issues that needed to be considered before making any change. As a seller, I had thought the buyer's only consideration was resolving a problem with the best product and price; indeed that turns out to be only a small fraction of their issues.

 

As a result of understanding that buyers need at least as much help aligning their (relevant) internal decisions with their problem resolution, I developed Buying Facilitation; it gives us sellers a new tool kit to help buyers manage the hidden, unique, and sometimes unconscious, decisions they need to make before they decide to buy. Indeed, until they come up with their own answers, they take no action.

 

Buying Facilitation is a front-end tool to use prior to information gathering, needs analysis, or product discussion: it actually teaches buyers how to lay the groundwork for team buy-in and financial acceptance. Especially with the economy being demanding, our competition global, and the buyer's decision team residing in different countries or offices, we must  now add a new focus on the buying decision  in addition to the product sale.

 

Have a look at the different ways to learn Buying Facilitation. I'm especially proud of the type of training program I've designed that focuses on helping learners learn in the same way as Buying Facilitation helps buyers buy. Call me. I'd love to discuss it with you. In fact, I look forward to helping you decide how you would know to bring in a new tool, and how to ensure that any new learning would fit alongside your current skills