What's the Dirty Little Secret?
  Pick one:
  1. Sales is an incomplete model that fails at least 90% of the time
  2. Sellers don't have the right tools to help buyers buy
  3. Buyers don't understand all the issues they need to address as they begin to research a solution
  4. Buying decisions are not based on need or solution
  5. Buying is a change management decision
  6. All of the above